Marketers and suppliers are going to great lengths to give packaging exciting new twists, sure to capture the attention of a brand's customers—and their wallets.
With a competitive market bursting with formulas using highly sophisticated and/or natural ingredients, packaging suppliers must satisfy a number of specific demands and requirements.
Starting a new beauty brand takes a lot of moxie, a lot of creativity and a whole lot of strategy. Map out a plan before you start to ensure your brand hits the ground as a genius and not a disaster.
From innovative formulations to creative packaging options, the industry's makeup-only trade show drew rave reviews from attendees and exhibitors alike.
Fragrance executives 'toasted and roasted' the former CEO of Coty, Inc as they paid tribute to his extraordinary skills used to build today's fragrance industry.