Larry Berman, a 25-year veteran of Arcade Beauty, has been promoted to senior vice president, sales, North America. Berman began his career at Retail Communications, which was acquired by Arcade in 1999. Throughout his career he has worked in various roles throughout the organization, most recently heading up targeted retail and prestige accounts for Arcade Beauty in New York.

Alexandra Sorensen has been promoted to vice president, cosmetics business manager, Arcade Beauty. Sorensen’s responsibilities include on-going development of the company’s cosmetics products, including the marketing strategies and supporting sales initiatives. She most recently held various marketing positions at Coty Inc. Australia, where she was senior brand manager for the launch of the Philosophy brand.

Diane Crecca has been promoted to senior vice president, fragrance business manager. Crecca’s responsibilities include the ongoing development of Arcade Beauty’s fragrance products, including marketing strategies and supporting sales initiatives. She has served in various roles within the organization, and will continue to also oversee the fragrance evaluation team.