Olay recently launched the Olay Skin Advisor, a platform designed to help women better understand their skin and find the products best-suited to their personal skin care needs. The brand says that the artificial intelligence technologies used in the Advisor mark “the first application of deep learning in the beauty industry,” providing women with the knowledge they need to purchase products and care for their skin.

According to the brand, Olay Skin Advisor is a web-based skin analytics platform that provides women with precise, personalized skin education and product recommendations on their mobile phones or tablets. With just one selfie, Skin Advisor analyzes a woman’s face in order to determine her current “skin age” and which areas of her face are driving that age. Following a short series of questions about her personal skin concerns and product preferences, Skin Advisor delivers a personalized product regimen recommendation based on extensive knowledge about which products have worked best for women with the same skin concerns.