P&G, which has made several announcements this year concerning sustainability breakthroughs in the personal care packaging arena—such as Head & Shoulders’ production of the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic—has now announced what it calls a “breakthrough” recycling method.

PureCycle Technologies, in partnership with P&G, has opened a plant that will restore used polypropylene (PP) plastic to “virgin-like” quality with a recycling method that they say is one of a kind. The new plant will reportedly enable consumers to purchase more products made from recycled plastic. The patented technology was created in P&G labs as an innovation with “meaningful” sustainability benefits. P&G licensed the technology to PureCycle. While this is a P&G-developed technology, the recycled PP will be widely available for purchase across industries.

“Our approach to innovation not only includes products and packaging, but technologies that allow us and others to have a positive impact on our environment. This technology, which can remove virtually all contaminants and colors from used plastic, has the capacity to revolutionize the plastics recycling industry by enabling P&G and companies around the world to tap into sources of recycled plastics that deliver nearly identical performance and properties as virgin materials in a broad range of applications,” said Kathy Fish, P&G’s chief technology officer.