08.30.19
In its latest collection, Carrot, The Body Shop showcases the brand’s mission to “launch products with purpose,” utilizing “ugly” carrots that may be discarded due to their appearance, but are still 100% rich in nutrients. In this way, the line helps to eliminate “the waste epidemic,” in which more than $160 billion in food a year is discarded in the U.S., and over half of the discarded food is fresh produce that’s perceived as “ugly.”
This vegan Carrot Collection—Carrot Facial Wash ($17) and Carrot Cream ($20)—are enriched with organic carrots that are deemed unsaleable in supermarkets. Still rich in antioxidants, these misfit carrots are sourced from a British, family-run farm. In addition, the duo comes in 100% recyclable packaging made from 55% recycled plastic.
