Ipsy has annnounced its next 'Glam Bag Curator'—and it's Alicia Keys.

The Grammy-award winning artist and founder of Keys Soulcare has partnered with Ipsy to launch the Glam Bag x Alicia Keys, which is now available. 

It features a total of eight full-size products from coveted brands such as Uoma, Bobbi Brown Cosmetics, and of course, Keys Soulcare.

Ipsy members will receive eight full-size products, five of which are hand-selected by Keys, and three of which the member chooses from a personalized assortment.

In this collection, Keys invites Ipsters to step into their own power. She says, "I curated these offerings to serve as a treat for your hair, skin, body, and most importantly, your soul."

Keys explains 'soulcare,' saying it is about changing the conversation of what it means to be beautiful—"and cultivating the vibe and the energy you want to stand in."

She continues, "Ultimately, the only true beauty standard that matters is the one you create. So whether you decide that looks like a fresh face or full-wattage glam, you get to decide what makes you feel most like you."

Emine ErSelcuk, SVP of Merchandising at Ipsy, says, "Aligning with Alicia and her brand Keys Soulcare was a very organic choice because we share very similar values...Alicia was passionate about including some of her favorite BIPOC and woman-founded brands in her Glam Bag X collection...We believe Alicia's entire collection will really resonate with our Ipsters as we aim to illuminate true care for the whole self; body, mind and spirit."

In 2021, IPSY introduced Glam Bag X to level up beauty-obsessed members' beauty routines and indulge their passion for must-have, on-trend, best-of-beauty products.

Previous curators include some of the best names in beauty such as Patrick Ta, Khloe Kardashian, Halsey, Huda Kattan, Addison Rae and Madelaine Petsch.