Weekly Recap: Halsey Launches New Brand at Walmart, Revlon to Develop Sustainable Packaging & More

Here's your weekly recap—the most viewed news stories on our site for the week ended July 23, 2022.
 
The biggest story last week was the announcement that Halsey, aka Ashley Frangipane, is launching a second beauty brand on July 25, and it's exclusive to Walmart. af94 will debut on Walmart's website, and will roll out to 2,900 doors.
 
In packaging news, Revlon partnered with Origin Materials to develop sustainable packaging for cosmetics. Origin Materials is a carbon negative materials company, and has a mission to "help the world transition to sustainable materials," the company says. Its partners include LVMH and PepsiCo.
 
In makeup news, Makeup Revolution introduced its new IRL Filter Foundation—launching exclusively at Ulta Beauty stores nationwide. The breathable foundation is a long-wearing formula that comes in 30 inclusive shades.

Here are our top 10 most viewed stories from the past week:

1. Ranking the Top 50 Cosmetic Companies
 
2. Halsey Launches a Second Makeup Brand Exclusively at Walmart
 
3. Ranking the Top 50 Cosmetics Companies 2021

4. Top Beauty Brands in the US—Ranked by Cosmetify
 
5. 4 Key Beauty Trends For 2023 By Trendalytics
 
6. Revlon Inks Deal with Origin to Develop Next-Gen Sustainable Packaging for Cosmetics
 
7. The Top Skincare and Beauty Trends Of 2022 So Far

8. Consumer Behavior During COVID-19: What Beauty Retailers Need to Know
 
9. Makeup Revolution Introduces New IRL Filter Foundation
 
10. Quo Beauty's 'Big Planet Big Love Collection' Is Made with Ocean-Bound Plastic
 
Thanks for reading our Breaking News. We'll have a new list for you next Monday.
 
Have a great week!