Creativity & ‘newness’ remain key marketing tools to appeal to beauty shoppers—as advances in sustainability and production are redefining packaging innovation.
Blending medical technology with innovative design, Nuon creates advanced cosmetic applicators that enhance the user experience and deliver proven results.
Recent beauty launches show how brands aim to elevate the 'skincare ritual,' as packaging suppliers discuss their most in-demand and eco-friendly innovations.
Nearly 1,200 exhibitors showcased finished products and packaging—and welcomed 26,000 visitors to the 21st edition of Cosmoprof North America Las Vegas.
Post-pandemic, samples have taken on a larger role in enticing consumers to purchase full-size products—or, to easily tote them along as ‘small indulgences.’
Packaging suppliers weigh in on how metals and metallics add glamour and shine to makeup packaging, fragrance bottles, cartons, skincare rollers—and more.
As global regulations push for sustainable packaging, beauty buyers grow more conscious. Transparency is now a must—and new calls for industry collaboration.
Packaging suppliers are doubling down on sanitary packaging innovations and product delivery solutions. Single-dose, hygienic sampling will be here to stay.
There's no shortage of packaging for both mascara and lip color—especially if you're looking for refillable designs & sustainable materials, suppliers say.
Skin care—and self-care—are on the rise, as packaging suppliers must meet increasing requests by beauty brands to satisfy new pandemic-related market demands.