Fragrance packaging is more than just a container for the product; it’s a critical marketing tool that shapes a customer's perception and purchasing decision.
When it comes to hair care products, packaging plays a significant role in grabbing attention, building brand identity and influencing purchasing decisions.
The global company is committed to delivering high-quality plastic products and fostering innovation, focusing on green products and the circular economy.
Sustainable packaging was on display, but many expressed confusion over numerous issues in the beauty industry—here's the full report in our show review.
The brand’s eco-friendly packaging is ‘as chic and functional, as it is sustainable. We’re just hugging trees in stilettos, not Birkenstocks!’ says Blandino.
The $160 million state-of-the-art R&I Center is L'Oréal's largest outside France—and employs a team of over 600, aiming to fuel product development innovation.
Nomad Refill: the industry’s first 10 ml purse spray which is directly refillable on the perfume bottle in less than 5 seconds, in a clean and secure way.
Qosmedix, a leading global supplier to the beauty industry, is proud to introduce bio•wand™, the first biodegradable disposable cosmetic applicator of its kind
Suppliers specializing in glass are producing luxurious bottles and jars with statement-making, eco-friendly decorations for fragrance and skincare brands.
This celebrates Bouman’s outstanding contributions to beauty packaging and highlights his growing influence as a visionary leader in design and innovation.
Creativity & ‘newness’ remain key marketing tools to appeal to beauty shoppers—as advances in sustainability and production are redefining packaging innovation.
There are a multitude of decorating processes beauty brands can use to transform the look of a bottle, jar, tube—partnering with the right supplier is key.
Brands are meeting the rising demand for fragrances—& suppliers are offering glass bottles that are recyclable, refillable, and decorated in a multitude of ways