Recent beauty launches show how brands aim to elevate the 'skincare ritual,' as packaging suppliers discuss their most in-demand and eco-friendly innovations.
At Cosmoprof's 55th edition, Cosmopack—the show-within-the-show for the entire beauty supply chain—revealed a focus on ‘feel-good’ products and packaging.
The brand’s ‘Farm to Beauty’ philosophy continues with a new launch, as Behnke hires an external CEO, devoting herself to product formulas and sustainability.
Initiatives include increasing refillable packaging, a new labeling system to tell consumers how much plastic a package contains—& a goal to be plastic-free.
The supplier will talk to Luxe Pack NY visitors about #tide ocean plastic—and how consumers can see every package's unique 'material passport' via a QR code.