01.17.17
Anastasia Beverly Hills has launched a customizable lip palette that allows users to create their own colors.
The palette is a first of-its-kind, the brand says, and features 18 long-wear shades that have a matte finish, and formulated for intense pigment payoff.
"Our Lip Palette is unique in that it achieves a pigmented matte lipstick formula in a pan. The primary colors provide users with tons of color choices outside the 13 ready-to-wear shades," says Claudia Soare, president, Anastasia Beverly Hills.
How To Use It
Colors include range from primary hues to neutrals, as well as bolds and brights. Mix, layer and customize the shades using the mixing plate and dual-ended lip brush spatula.
The primary hues are pure, and are meant to use as a tool to transform the other colors, using this guide:
Pure White – to lighten and enhance
Pure Black – to deepen and contour
Pure Red – to warm
Pure Yellow – to neutralize or warm
Pure Blue – to cool or neutralize
The Anastasia Beverly Hills Lip Palette retails for $48 on the brand's website and at Sephora, Ulta, Macy's and Dillards.
The palette is a first of-its-kind, the brand says, and features 18 long-wear shades that have a matte finish, and formulated for intense pigment payoff.
"Our Lip Palette is unique in that it achieves a pigmented matte lipstick formula in a pan. The primary colors provide users with tons of color choices outside the 13 ready-to-wear shades," says Claudia Soare, president, Anastasia Beverly Hills.
How To Use It
Colors include range from primary hues to neutrals, as well as bolds and brights. Mix, layer and customize the shades using the mixing plate and dual-ended lip brush spatula.
The primary hues are pure, and are meant to use as a tool to transform the other colors, using this guide:
Pure White – to lighten and enhance
Pure Black – to deepen and contour
Pure Red – to warm
Pure Yellow – to neutralize or warm
Pure Blue – to cool or neutralize
The Anastasia Beverly Hills Lip Palette retails for $48 on the brand's website and at Sephora, Ulta, Macy's and Dillards.
