09.13.17
Martha Stewart will present "Mario Badescu Skin Care with Martha Stewart,” during a show on QVC scheduled to air November 10th at 9 pm. Stewart collaborated with Badescu to bring QVC’s viewers her favorite must-have skincare products.
WWD reported: “In the beauty arena, Stewart has a special arrangement with Mario Badescu Skin Care and will present what women need in their skin-care regimen throughout the decades. She has personally used Badescu products for 50 years. She plans to eventually add other beauty products as well.”
The Martha Stewart brand made a multi-year deal with Sequential Brands, which had purchased Martha Stewart Living Omnimedia. Sequential Brands developed Stewart’s new product lines, which include fashion, home, garden and food.
Stewart recently previewed her new “casual chic” fashion line on the network, and the entire collection will air during a show on Sept. 25th at 6 p.m. She initially debuted on QVC on August 13th with the "Martha Stewart's Slow Cooker" cookbook.
Doug Howe, executive vice president of merchandising for QVC, says, "We were blown away by the tremendous response to Martha's cookbook, which sold out in its first airing. Our customers welcomed Martha back with open arms, and we can't wait to impress them with Martha's full product assortment.”
Stewart states, “Working in new product categories and with QVC—a multi-platform, multi-network shopping experience—has been very exciting. I have developed signature collections that reflect my passion for beautiful living and I look forward to expanding our product offerings.”
