10.25.17
Shadow Shields is giving back with its #littlelifts campaign in support of World Kindness Day, which will begin on November 13, 2017 and will run it through November 30, 2017. This campaign is designed to motivate others to pay it forward, with “little lifts” — even if it's just a small gesture.
The brand is encouraging consumers to use the hashtag on social media to post about ways to be kind, whether it is paying for the car behind you in a drive-thru, bringing an elderly neighbor dinner or volunteering at a shelter.
The Shadow Shields team will choose the top two most inspirational entries, and allow their followers to vote on the winner. A beauty goodie bag of over $500 in value will be awarded to the winner, who will be voted upon on November 30, 2017.
Plus, for every 2-pack of Shadow Shields sold, the brand will donate $1 to the nonprofit organization, Random Acts.
Michelle Villanueva, CEO of Shadow Shields, LLC comments, "With all the recent tragedies, I felt the need to bring awareness to the importance of showing that even the smallest of gestures can brighten someone's day. We must continue to spread kindness, love and try to lift others when we can.”
