01.04.18
NYX Professional Makeup has launched a new Love You So Mochi Collection -- just in time for the debut of #MochiMonday on January 8th.
The new collection features two eyeshadow palettes and two highlighting palettes. The eyeshadow palettes feature ten shadows each in a range of matte and shimmer finishes. The two duo chromatic highlighter palettes have light-reflecting shades for a glossy-glow look.
Joyce Kim, VP of Product Development at NYX Professional Makeup, describes the new products, saying, "The Love You So Mochi collection is a fun treat for the senses and unlike anything we have ever released, featuring soft, pillow-like textures."
Russell Barnett, CMO of My/Mo Mochi Ice Cream adds, "We love that NYX Professional Makeup took inspiration from mochi ice cream, something we have been passionate about for decades. It's exciting to see our passions of taste and style come together!"
A Fun Cross-Promotion
To promote the new products, the cosmetics company is partnering with Uber Eats and My/Mo Mochi Ice Cream. On the first-ever #MochiMonday on January 8th, Uber Eats users in the Los Angeles area can enjoy on-demand delivery of NYX Professional Makeup's brand new Love You So Mochi collection along with their snack order from My/Mo Mochi Ice Cream.
