Counter Brands, which is Beautycounter’s parent company, has announced it has received a strategic investment from Mousse Partners Limited.

The investment will provide invaluable support for Beautycounter's next phase of growth. It will accelerate strategic initiatives, including the development of a more robust omni-channel business, and provide capital for investments in technology as well as digital and brand marketing.

TPG Growth also participated in this round of financing, having previously invested in the Company in 2014. The terms of the transaction were not disclosed.

Beautycounter is based in Santa Monica, CA, and was launched in 2013 by Gregg Renfrew, founder and CEO (shown above). The company is known for developing its rigorous Ingredient Selection Process. 

Renfrew, commented, ”We believe consumers have the right to safe products without sacrificing quality or performance.  Mousse Partner's investment will aid us in our mission to deliver consumers better products they can trust. We are excited to work with Mousse and benefit from their deep strategic, operational and sector expertise. They will be instrumental in helping us accelerate our growth as the leader in not only the safe beauty space, but the beauty industry as a whole."

Parker Hayden, Managing Director and Head of U.S. Private Equity at Mousse Partners, said, “Gregg is not only an inspirational founder who unites the community around the shared goal of using safe and effective products, but also a visionary. We believe that the trend she started with Beautycounter will eventually become the norm for all beauty products.”

Mike Stone, Partner at TPG and CIO of The Rise Fund, added, "Gregg and her team are not only creating outstanding products, but they are building a movement that we believe can change the beauty industry and consumers' lives for the better. We're excited to continue partnering with Beautycounter as they pursue their next stage of growth."

Parker Hayden will join Beautycounter's Board of Directors effective immediately.  

Photo: (L) Gregg Renfrew, Beautycounter Founder and CEO; (R) Beautycounter Countermatch Collection