02.01.18
Dove has launched a new product collection for anyone suffering from extremely dry skin -- the DermaSeries Product Collection.
The brand also created a campaign with an inspiring message -- to "make peace" with your skin and feel good every day.
Dove says the DermaSeries line is a breakthrough remedy for extremely dry skin. The products are hypoallergenic and fragrance-free. The collection combining "outstanding clinical efficacy with beautiful sensorials," the company states.
Dove's campaign also celebrates ordinary women who live with extraordinary skin. These women are at the heart of the "Make peace with dry skin" campaign -- and share their personal journeys to skin confidence.
Mercedes Matz, Dove DermaSeries Real Woman says, "You see perfect skin all over social media. But not everyone has perfect skin – whether it's eczema, psoriasis, acne, or whatever, the more we show it, the more people will accept it. Nobody is perfect."
As part of the Make peace with dry skin campaign, Dove DermaSeries is building an Instagram community – @InOurOwnSkin – dedicated to changing the conversation around what it means to live with a skin condition, while creating a place of support and daily inspiration for all. The page will feature inspiring stories, as the brand's followers share the confidence that they feel in their own skin.
Dove is asking anyone with any type of skin condition to participate and share their story by visiting the DermaSeries website, and creating their own #InMyOwnSkin image.
Dove DermaSeries is now available at Target, CVS, mass food and drug retailers nationwide, and online at Amazon.
