Salesforce, a global leader in CRM, has announced that Sephora is deploying Salesforce Commerce Cloud and Service Cloud in Europe, which will accelerate growth and deliver more personalized, intelligent shopping journeys—on any channel and any device.

Anne-Veronique Baylac, CDO at Sephora Europe & Middle East explains, "Everyone has different beauty and skincare needs, and we want to provide our customers with shopping experiences that are as unique as they are, whether they're shopping in-store or online."

Pierrette Frey, the retailers' CIO, adds, "By advancing our digital strategy with Salesforce, we're putting the right platform in place to continue delivering the groundbreaking and personalized beauty tools our customers want."

Sephora Europe shoppers will receive unique content, offers and recommendations based on information such as past purchases, skin type, makeup and cosmetic preferences, and geographic regions, using Commerce Cloud. Sephora will also be able to provide shoppers with more personalized and connected customer service experiences across every channel and touchpoint with Service Cloud.

Shelley Bransten, SVP, retail industry solutions at Salesforce, says, "With Commerce Cloud and Service Cloud, Sephora Europe will be able to grow and innovate at the speed of their consumer and build more personal and predictive shopping journeys for every single shopper."

Sephora is now live on Commerce Cloud and Service Cloud in Sweden and Denmark. The company is also planning to roll out the new digital shopping experience all over Europe starting with Portugal, Germany, France and Poland in the coming months.