Philips has launched a new beauty tool that claims to deliver longer-lasting hair removal -- the new Satinelle Advanced Epilator hits shelves just in time for summer. 

Philips' latest epilation technology is designed for women who want longer lasting hair removal and smoother skin, even in the most sensitive areas. It features unique ceramic discs that rotate at a greater speed than ever before and firmly grip fine and short hairs. It's the brand's most efficient hair removal epilator yet.

"At Philips, we understand that when it comes to electric hair removal, women want an effective product that is designed just for them and won't break the bank," says Beth Sprole, Philips Marketing Team Lead for Beauty and Healthy Sleep Solutions. "With this innovation, we are providing an effective, at-home hair removal solution that addresses the hair removal needs of women everywhere." 

Philips Satinelle Advanced comes with a variety of accessories for optimal root hair removal – each to be used with two intensity settings that allow users to select the perfect level of power for each hair removal. The device also comes with a cleaning brush, premium storage pouch and charger.

The product is now available in three models and colors – 2-in-1 Epilator & Trimmer (white with pink trim), 2-in-1 Epilator & Shaver (purple with silver trim) and 3-in-1 Epilator, Shaver & Trimmer (pink with silver trim) – at major retailers, ranging from a suggested retail price of $69.99 to $99.99.