06.25.18
OFRA Cosmetics, a favorite brand among beauty fans on social media, launched in over 450 Ulta Beauty stores.
Just over a year ago, Ofra made its debut on ULTA.com with a limited range of its best selling liquid lipsticks and highlighters.
Now for its brick-and-mortar launch Ofra has refreshed its logo -- and redesigned its website, packaging, and overall image.
Ayelet Faerman, Ofra Operations Director, says, "This is a major milestone for OFRA. Building this brand from the ground up, experiencing the cycle of highs and lows, and still making it to this point only pushes my team and I to grow OFRA into something we never imagined. We are thankful for this partnership with ULTA and the opportunity it will give our brand to shine."
Highlighters That Glow
Ofra's highlighters, "give glow a new meaning," the brand says, due to their formulation that is made with pigmented pearls and liquid-to-baked technology. The pearls are synthetic.
The highlighters are packaged as single shades, as well as 3-in-1's and a Pro Palette that contains six shades and is refillable. There are ten options to choose from, including a frosty white pearlescent called "Glazed Donut," and a golden bronze hue with rose undertones called "Blissful."
The brand also collaborated with Influencers KathleenLights and NikkieTutorials to create shades.
All OFRA Cosmetics' products are vegan and cruelty-free. The company is a committed member of both PETA and Leaping Bunny.
