Ancora Investment Holdings has invested in natural luxury cosmetics brand, Vapour Organic Beauty.

Ancora was founded through a partnership between leading beauty industry veterans, Lori Perella Krebs and Nicky Kinnaird, and consumer private equity firm, Winona Capital.

The partnership offers a unique mix of brand building, financial acumen and operational expertise combined with entrepreneurial passion, creator appreciation and love of innovation. Through its unique business model, Ancora nurtures early stage brands by providing operational and strategic guidance fueled by capital to empower founders and entrepreneurs to exceed their dreams.

The deal with Vapour marks Ancora's second investment in "clean beauty."

Lori Perella Krebs and Nicky Kinnaird, founding partners of Ancora Investment Holdings, comment, "We are in this to break new ground and change the game. Ancora is excited to work with brands that are championing the shift in the industry. Brands like Vapour that have the potential to be a truly authentic, authoritative voice in the clean color cosmetics arena."

About Vapour

Vapour is a luxury natural color cosmetics brand that says it "prioritizes personal and planetary health." The brand was founded by category pioneers, Krysia Boinis and Kristine Keheley.

Firmly committed to sophisticated performance, clean ingredients, integrity, transparency and sustainability, Vapour's mission is to elevate inclusive organic beauty across the spectrums of age, race and gender.

Kristine Keheley, co-founder, Vapour, says, "Partnering with Ancora is a dream come true. Our creative bond is powerful, and we are well matched with a mutual passion for excellence."

Co-founder Krysia Boinis adds, "With Ancora we have chosen true partners who are as committed to the Vapour brand vision as we are. We're elated to have the opportunity to evolve and expand Vapour with these amazing women."