07.31.18
Keranique has plans for expansion in the works. The hair care brand has announced its strategic approach to rapid channel expansion in retail, professional salon and international markets for 2018.
Thomas Shipley, co-founder/CEO of Atlantic Coast Brands, says, "Since launch in 2010, we have invested over $100 M in broadcast media to educate and share a message of hope to the growing number of women who experience thinning hair and hair loss. With over 46 million women struggling with thinning hair and hair loss, Keranique is well positioned for even greater expansion in 2018 and beyond."
Andrew Surwilo, co-founder and CEO of Atlantic Coast Brands, adds, "This year we are taking our business to the next level. We've created an astounding customer base supported by retailers and industry professionals and are excited to now implement additional initiatives which will provide even wider access to the proven solutions Keranique offers."
In 2017, Keranique doubled in-store presence for consumer retail channels including Ulta Beauty, CVS, Sephora, HSN, and Nordstrom.com among others. This year marks the exciting expansion into professional salons with the full line and new exclusive in-salon treatment.
Looking ahead, the brand will expand internationally with retail distribution in Canada beginning early 2019. With a significant existing direct-to-consumer business, Keranique is excited for this growth opportunity and will support this expansion through radio, TV, and social media campaigns in both French and English.
