Anisa International, a leading global manufacturer of cosmetic brushes, has added to its leadership team. Three executives have  joined the company -- Sarina Godin, chief product officer; Fred Lewis, chief operating officer; and Ty Kirk, SVP of Finance.

Godin will lead all research and product innovation, and play an integral role in developing company strategy, marketing, and business operations. She most recently served as President at butter London, and prior to that, as VP of Product Development at Bare Escentuals.

Lewis will play a critical role in supporting both international and domestic operations as well as driving the company's manufacturing efforts. Lewis oversaw the recent opening of Anisa Jinghai, the first automated ferrule anodization facility of its kind. Prior, Lewis was VP of Global Operations at Vista Outdoor Products, Inc.

Kirk brings his expertise in managing domestic and international finance and accounting operations. Previously, Kirk held various leadership roles at Berry Global Corporation.

A New Senior Creative Director

Anisa International also welcomes Allen Gaoiran, the company's new Senior Creative Director. 

Gaoiran brings 18 years of design to his role, with a focus on brand strategy, conceptual development and packaging design. Previously, Gaoiran served as Senior Creative Director for HauteHouse Brands and spearheaded creative campaigns for global companies, including Estee Lauder, Sephora, Unilever Brands, P&G beauty brands and Godiva.

Plans for Growth

The new team members bring with them strong expertise from the beauty and manufacturing space to support Anisa International's plans for growth, the company states. Anisa International's goals include strengthening its current position as the trusted source for innovative concept-to-consumer brush solutions.

"Our new executive leadership team is passionately committed to creating and delivering the best in the industry when it comes to design, manufacturing, cost, and service to our valued partners," said Anisa Telwar Kaicker, founder and CEO of Anisa International.