05.09.18
Marc Rosen, of Marc Rosen Associates, brings together experts to discuss “Packaging the Senses.” The discussion, moderated by Rosen, will focus on the “other four senses,” which are: self, worth, time, and beauty.
Experts will answer the questions, "How can we create and market new products that will appeal directly to these senses?" And, "How can we package them in innovative ways that will underscore these emotional touch points?"
The panelists are Debbie Millman, designer, author, and podcaster, Google; Miranda Gordon, vice president of marketing, Mane Fragrances; Clyde McKendrick, chief strategy officer, Sparks & Honey; and Helen Murphy, vice president of Fragrance, Estee Lauder.
Attend: Wednesday, May 16, 2 p.m. - 3:30 p.m.
