Thrive Causemetics, a Los Angeles-based vegan makeup company known for its ‘Beauty with a Purpose’ mission, has donated a total of $250,000 to organizations helping those affected by the wildfires in Northern and Southern California. The American Red Cross, Los Angeles Fire Department Foundation and Humane Society of Ventura County, will each use their $50,000 funds to assist those impacted by the recent Woolsey and Hill Fires.
 
Another $100,000 ($50,000 each) was donated to two Northern California non-profits, North Valley Community Foundation and North Valley Animal Disaster Group.
 
The donation came as part of Thrive's pledge to donate 100% of its profits on Nov. 14. to help those impacted by the Woolsey and Hill Fires and the Camp Fire, which has been California's deadliest and most destructive fire on record.
 
"When we saw the devastating effect of these fires, our Thrive community mobilized to make a difference," Thrive Causemetics founder and CEO Karissa Bodnar said. "We pledged to donate 100 percent of our profits for all products on one day of giving. I'm so proud of the Thrive Tribe for coming together—in 24 hours, we raised $250,000, which will directly support women, animals and communities that are in tremendous need."
 
Since its launch, the company has donated its high-performance, cruelty-free cosmetics to women in need through its "Beauty with a Purpose" program, which empowers cancer patients, homeless women, and victims of domestic violence to thrive.
 
"The generosity of Thrive Causemetics helps provide shelter, food and hope, making a compassionate difference for people affected by the destructive wildfires in California," said Elizabeth Penniman, vice president, Communications at the American Red Cross.
"We are so grateful to Thrive Causemetics for their generous support. This gift will support the men and women of the Los Angeles Fire Department who work so tirelessly to respond to emergencies, fight fires and to protect our community from disasters," said Liz Lin, President of LAFD Foundation.
 
"From all of us at the Humane Society of Ventura County, we are deeply humbled and honored to be a recipient of a sizeable donation from Thrive Causemetics. Rescuing and caring for evacuated animals from the Hill and Woolsey fires has been a tremendous undertaking for us at the Shelter and this donation will help us with our ongoing efforts for months to come," added Greg A. Cooper, director of Community Outreach from the Humane Society of Ventura County.
 
Thrive Causemetics is an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive's makeup is developed in-house, free of parabens and sulfates, and 100 percent cruelty free. Through its Beauty with a Purpose program, every product purchase results in a new donation to help a woman thrive.

PHOTO: Thrive Causemetics presents a $50,000 check to the Los Angeles Fire Department Foundation in the wake of devastating Southern California fires. Photo credit: Vivien Best. Pictured (L-R): LAFD West deputy chief and commander Armando Hogan, LAFD firefighters, Karissa Bodnar (CEO and founder of Thrive Causemetics), Kacki Condatore (online beauty influencer), Clawdeena Tronconi (online beauty influencer)