12.27.18
Glow Recipe, a popular K-beauty brand and curated K-beauty-inspired e-tailer, is launching another line developed in-house -- Sweet Chef.
Sweet Chef is designed as a mass skincare brand, and is launching at Target. The products are formulated with "superfoods" -- vitamins and vegetables.
The product line-up includes sheet masks and serum shots, designed to combine and customize. The sheet masks are $3.50 and the serum shots are $19.99.
Sweet Chef is available on Glow Recipe, beginning today -- and will roll out to 600 Target stores in three weeks. The brand posted on Instagram, "It officially drops on 1/16, but you can get it now through Sunday during our exclusive pre-sale...."
A few of the products are shown above. They include Beet + Vitamin A Serum Shot, to refine pores and smooth rough skin; Kale + Vitamin B Serum Shot to hydrate and soothe dry skin; and Ginger + Vitamin C Serum Shot to brighten dark spots and even skin tone.
The packaging is sure to be a hit on social media. It features cute phrases and illustrations.
Glow Recipe was founded by Sarah Lee and Christine Chang in 2017. Its signature line includes Blueberry Bounce Cleanser, Watermelon Glow Sleeping Mask, Watermelon Pink Juice Moisturizer, Watermelon Glow Jelly Sheet Mask and Avocado Melt Sleeping Mask.
Photo: Instagram/Glow Recipe
