03.15.19
Kat Von D Beauty has launched Cake Pencil Eyeliner -- a cream-to-powder eyeliner pencil in three colors, black, brown and white.
It is an eyeliner innovation, the team says, because it combines "unprecedented creaminess and intense pigments," with true long wear.
The new product is inspired by creamy cake eyeliner, which makeup artists love for its bold pigment, but is difficult to apply.
Like all of Kat Von D products, Cake Eyeliner is vegan and cruelty-free. Kat Von D Beauty is owned by Kendo.
Cake Pencil Eyeliner launches today at Sephora and on the brand's website.
