Avon Products has launched ANEW Vitamin C Brightening Serum. The supercharged serum delivers the vitamin C of 30 oranges in every bottle, the brand says. 

The oil-free serum claims to deliver several benefits, including boosting the skin's radiance, refining the skin's texture, and visibly improving skin tone. 

The brand states, "Avon was the first-ever mass brand to stabilize vitamin C in the '90s and this new innovation delivers the essential nutrient for radiant skin in a pure, stable and potent dose, at an accessible price point." The product retails for $40.

Anna Chokina, vice president global brand marketing at Avon says, "Skincare is a critical driver of Avon's transformation journey...The products work and that's what drives repeat purchase."

Anthony Gonzalez, Director Skincare Product Development at Avon, adds, "Vitamin C is an essential nutrient of glowing skin, but it's not produced by our own body so we need to get it from external sources. This powerhouse anti-oxidant helps to protect against damaging free radicals and dramatically improves skin's radiance and makes the complexion more even."

Gonzalez adds, "But since Vitamin C can quickly lose potency when in contact with light and air, the efficacy can be compromised. We have developed a potent, pure and stable formula that stays active from the first to the last drop, delivering the equivalent concentration of Vitamin C of 30 oranges - more than a lot of other Vitamin C products out there which are non-stabilized or are composed of Vitamin C derivatives."

The serum is launching now, worldwide. 

Read More

Obaji Medical also just launched a vitamin C product -- take a look at the news story, Obagi Medical Launches Face Polish with 30% Vitamin C.

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