06.11.19
Over the past several years, Unilever has targeted niche, prestige brands, and has now added Tatcha to its portfolio. Founded in 2009 by Victoria Tsai in San Francisco with an innovation center in Japan known as the Tatcha Institute, Tatcha is described as a modern skincare brand rooted in classical Kyoto rituals. The brand has become a cult favorite introducing Japanese skincare to other parts of the world.
Tatcha works with scientists in Japan and the U.S. to create each formula from a foundation of green tea, rice and algae known as Hadasei-3, a trinity of anti-aging superfoods born from the Japanese diet and the timeless wonder of Japan for transformative beauty, inside and out. Famous for its exceptional product experience with a focus on natural ingredients, exquisite design and packaging quality, customer favorites include the luxurious Luminous Dewy Skin Mist, The Silk Canvas primer, The Water Cream moisturizer and The Deep Cleanse Exfoliating Cleanser.
Vasiliki Petrou, Unilever EVP and CEO Prestige, said: “We are delighted to have Tatcha joining our portfolio of Prestige brands. Inspired by Japanese pure beauty rituals, Tatcha is one of the best performing beauty brands in North America, famous for its exceptional product experience and unique combination of natural ingredients and high product efficacy. Thanks to Vicky’s passion and expertise, iconic products like The Water Cream and The Silk Canvas have become the cornerstone of long-term consumer loyalty. We are really looking forward to working with this amazing team and to continuing to grow the brand globally.”
Victoria Tsai, founder of Tatcha said: “When creating Tatcha, our dream was to make a brand that would live for at least 100 years; that dream can come true in our new home with Unilever. We are overjoyed to have found a parent to grow globally with, and to have a purpose-driven partner to ensure we can have a positive impact in our communities as we grow."
The brand is distributed through prestige retailers predominantly in the U.S. and has an “outstanding” social media and digital presence. Terms of the deal were not disclosed. The transaction is expected to close in Q3 2019.
Tatcha works with scientists in Japan and the U.S. to create each formula from a foundation of green tea, rice and algae known as Hadasei-3, a trinity of anti-aging superfoods born from the Japanese diet and the timeless wonder of Japan for transformative beauty, inside and out. Famous for its exceptional product experience with a focus on natural ingredients, exquisite design and packaging quality, customer favorites include the luxurious Luminous Dewy Skin Mist, The Silk Canvas primer, The Water Cream moisturizer and The Deep Cleanse Exfoliating Cleanser.
Vasiliki Petrou, Unilever EVP and CEO Prestige, said: “We are delighted to have Tatcha joining our portfolio of Prestige brands. Inspired by Japanese pure beauty rituals, Tatcha is one of the best performing beauty brands in North America, famous for its exceptional product experience and unique combination of natural ingredients and high product efficacy. Thanks to Vicky’s passion and expertise, iconic products like The Water Cream and The Silk Canvas have become the cornerstone of long-term consumer loyalty. We are really looking forward to working with this amazing team and to continuing to grow the brand globally.”
Victoria Tsai, founder of Tatcha said: “When creating Tatcha, our dream was to make a brand that would live for at least 100 years; that dream can come true in our new home with Unilever. We are overjoyed to have found a parent to grow globally with, and to have a purpose-driven partner to ensure we can have a positive impact in our communities as we grow."
The brand is distributed through prestige retailers predominantly in the U.S. and has an “outstanding” social media and digital presence. Terms of the deal were not disclosed. The transaction is expected to close in Q3 2019.
