Both innovation and tradition are at the core of Indie Beauty Expo Dallas resulting in an eclectic mix of aspirational lifestyle pieces (see Vitajewel!) and fresh takes on making everyday life easier. 

Indies continue to pave the way with their breakthrough creativity and a hardcore mission to fulfill unmet needs across the spectrum.

See why these four brands are must-sees on the IBE Dallas floor.

VitaJuwel

Cultures have been vitalizing their water with gemstones for thousands of years, but VitaJuwel brings the practice to the modern-day masses thanks to a contemporary and sophisticated look. Natural elegance is combined with holistic functionality resulting in something that really feels luxurious. (See VitaJuwel in the photo above, center.)

Designed with care and tradition in mind, a sustainable gempod filled with precious gems, like Amethyst, Jade, Lapis, Emerald, prepare crystal water without fear of pollutants. It’s premium glass cylinder and stainless-steel components not only make it a piece of jewelry for water, but the last water bottle you’ll ever need to buy.

Lipstuk

First impressions are everything, but that is no surprise to the Bumble generation! Imagine wearing your favorite shade of red stick all day before smiling in the mirror and seeing it’s all over your teeth. Embarrassment overload. 

The Lipstuk tool (shown in the photo above, far left) allows you to blend lipstick, ensuring the proper amount of product is evenly distributed across your pout and creates a more sanitary way of removing the excess from your lips, compared to the standard “finger” trick.

Lipstuk is made from a baking grade silicone making it dishwasher safe, easy to clean, and reusable; it’s a practical tool that the average person will use daily.

Tropic Labs

Tropic Labs’ “tan smart” three-step system (shown above, click to the second slide) encourages you to be active and have fun in the sun but to do it in a smart way. Using only natural ingredients and advanced cosmetic technologies the system helps you get the glow you crave, safely without damaging our planet in the process. 

From the ingredients to the packaging, they strive to ensure this product is not polluting our bodies or our ecosystems; it is crafted from the highest-quality ingredients, reef-safe and packaged in fully recyclable materials. This is not your mama's suntan lotion!

Dame Products

When two Millennial women, one a credentialed sexologist and an established engineer, the other an MIT alumna, join forces to create phenomenal sex toys, the world becomes a better place—or at the very least, a happier place. (Click to the second slide above to see Dame Products.) 

Designed with the help of an in-house engineering team, Dame’s toys boast a smart design, well researched technology, and elegant casings you wouldn’t be afraid to leave in plain sight. Dame makes “finding your O”, just another part of your wellness routine.

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