Sephora has revealed a new digital collaboration with Instagram. Together, the prestige beauty retailer and social platform are building an online shopping experience for the @sephora community of 20 million followers.
 
In this new digital storefront, you can buy a product available with checkout right from your feed or stories. Sephora has brought along more than 80 of its brands onto Instagram checkout to make client shopping faster, easier, and more convenient. This allows brands to scale their business on Instagram and provides a connected beauty buying experience across different Instagram accounts.
 
“Sephora is thrilled to work with Instagram on this unique social shopping experience,” said Carolyn Bojanowski, SVP and GM of eCommerce for Sephora. “Our clients engage with social media in so many ways, like drawing inspiration from the community, getting tips from experts or learning about new beauty trends so we’re always looking for new ways to enhance that beauty journey. We’re excited to deliver Instagram checkout, a new, seamless, direct, and secure way to shop across our brands’ accounts, while still getting the perks of being a Sephora client.”
 
How it Works
 
Once a client selects a product, checkout happens without ever having to leave Instagram. Shoppers get Sephora perks, including earning Beauty Insider points on Instagram checkout purchases, Sephora client service and easy returns. Clients can shop via Instagram checkout from brands across makeup, skincare, haircare and fragrance including By Rosie Jane, Dae, Drunk Elephant, Milk Makeup, Olaplex, Maison Martin Margiela, Make Up For Ever, Sephora Collection, Shani Darden Skin Care, Summer Fridays and many more.
 
Checkout is available on the @sephora Instagram account and several of Sephora’s brand partners starting June 24.