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Amorepacific Launches Rarekind

A new ‘playful and expressive’ makeup brand.

Amorepacific Launches Rarekind

Beauty Packaging Staff08.17.20

Amorepacific has launched Rarekind, a brand that aims to show “makeup doesn't have to be boring or neat -- it can be playful and expressive.”

The products include:

Oversmudge Lip Tint: Coats the surface of users' lips with color, while moisturizing the inside of users' lips with almond oil and shea butter to "keep users' lips looking great and comfy."
'Rarelity' Lipstick: Rare + Reality: Creates a faded matte texture on users' lips without the lumping, even when applied several times.
Mini-Album Contour: Features a unique, retro design to "send users down memory lane."

Rarekind products are available on Amazon now.

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