Beauty Packaging Staff09.15.20
Maybelline, a L’Oréal brand, has launched a new recycling scheme in collaboration with TerraCycle.
In an environmental push, the brand is introducing make-up recycling bins across 1,000 Tesco, Boots, Sainsbury’s and Superdrug stores across the UK.
Consumers can drop off empty makeup products from any brand at the recycling bins. The used items will be collected, sorted, cleaned and recycled into plastic pellets, which can be used to make other products, such as outdoor furniture.
Vismay Sharma, country managing director of L’Oréal UK & Ireland, explained, “Make-up wearers have told us they want to recycle their finished products but they didn’t know if make-up recycling was even possible. We’re now making it very easy with the launch of Maybelline makeup recycling stations, found in over 1000 convenient locations across the country and accepting any makeup brand.”
L'Oréal has pledged that 100% of its plastic packaging will be refillable, reusable, recyclable or compostable by 2025.
In an environmental push, the brand is introducing make-up recycling bins across 1,000 Tesco, Boots, Sainsbury’s and Superdrug stores across the UK.
Consumers can drop off empty makeup products from any brand at the recycling bins. The used items will be collected, sorted, cleaned and recycled into plastic pellets, which can be used to make other products, such as outdoor furniture.
Vismay Sharma, country managing director of L’Oréal UK & Ireland, explained, “Make-up wearers have told us they want to recycle their finished products but they didn’t know if make-up recycling was even possible. We’re now making it very easy with the launch of Maybelline makeup recycling stations, found in over 1000 convenient locations across the country and accepting any makeup brand.”
L'Oréal has pledged that 100% of its plastic packaging will be refillable, reusable, recyclable or compostable by 2025.
