Beauty Packaging Staff10.26.20
After leaving her eponymously named beauty brand in October 2016, makeup artist and entrepreneur Bobbi Brown is returning to cosmetics with Jones Road—a new collection of makeup products designed for all ages, skin types and skin tones.
Jones Road distills Brown’s expertise into a collection of clean, high-grade formulations that help women achieve a modern "no-makeup makeup" look.
"I created my original brand in the 90s. Things are different today," said Brown. "Women shop differently; there is a new definition of what beauty is. Imperfect is beautiful. Jones Road celebrates that. It's the ultimate no-makeup makeup."
Formulated for both ease of use and performance, Jones Road products are made from a combination of natural ingredients and synthetics that have been vetted for safety and effectiveness.
Made Without 2,700 Potentially Toxic Ingredients
The brand’s 'code of clean beauty' means that all Jones Road products adhere to standards even more stringent than those set by the European Union.The products are made without 2,700 potentially toxic ingredients—including parabens, phthalates, sulfates, PEGs, cyclic silicones, BPA, and EDTA.
The Jones Road launch collection includes:
- Miracle Balm: Available in 4 shades (including transparent), Miracle Balm is a light-reflecting superproduct that moisturizes and imparts soft-focus glow wherever needed. With the help of nourishing skin-boosters like argan oil and Vitamin E, this is makeup and skin care in one.
- The Mascara: This clean, actually-ultra-black mascara volumizes, lengthens, and leaves lashes full and soft. No flaking, clumping, smearing.
- Cool Gloss: Available in 5 shades, this softening gloss melts into lips to plump and awaken with natural peppermint. It can also be tapped onto cheeks for tint and shine.
- Just A Sec eye shadow: This luminescent lid tint is not a powder, not a cream, not a mousse, and not a gel. The hybrid formula is crease-proof and buildable—and can be used anywhere, not just on lids.
- The Best Pencil: A highly pigmented pencil. Can be blended, smoked, or drawn in a crisp graphic line.
- The Best Eyeshadow: This high-pigment eyeshadow can be diffused with a fluffy brush for a smokey eye—and once it sets, it stays put.
- Start-Up Kit: Includes Cool Gloss in Original, The Best Pencil in Black, The Best Eyeshadow in Dark Brown, and Just A Sec in Golden Peach.
Each piece in the collection is available exclusively on Jones Road’s website, and ranges in price from $22 for a lip gloss to $38 for Miracle Balm, Brown’s hero product.
Photo of model via Instagram/jonesroadbeauty
