Beauty Packaging Staff11.18.20
Covergirl has introduced Lash Blast Clean Volume Mascara, its first clean mascara that pairs an ingredient-conscious formula with high performance. As the newest addition to the brand’s Lash Blast collection, the 100% vegan and cruelty free mascara promises up to 10X volume compared to natural lashes.
“We are proud to deliver on what more and more consumers want: a clean mascara that still packs a punch when it comes to volume and wear, at a great price point in stores they shop every day. Accessible beauty at scale that makes you look good and feel good is what our brand is all about,” said Erin Cast, senior vice president, Coty global marketing.
Clean and Green
Lash Blast Clean Mascara is formulated without parabens, sulfates, talc, and mineral oil and adds lash-loving ingredients like Argan and Marula oils that leave lashes feeling conditioned. With a brush designed to reach each and every lash for visibly longer, fuller lashes, this smudge-proof, clump-proof, wear-proof formula lasts all day.
Packaged in a minty green tube, Lash Blast Clean Mascara is FSC Certified with packaging made from 80% recycled paper from well-managed forests. And, like all Covergirl products, it is Leaping Bunny Approved by Cruelty Free International, meaning none of the ingredients used are ever tested on animals.
Lash Blast Clean Mascara is available now at Target.com and by January everywhere Covergirl is sold.
“We are proud to deliver on what more and more consumers want: a clean mascara that still packs a punch when it comes to volume and wear, at a great price point in stores they shop every day. Accessible beauty at scale that makes you look good and feel good is what our brand is all about,” said Erin Cast, senior vice president, Coty global marketing.
Clean and Green
Lash Blast Clean Mascara is formulated without parabens, sulfates, talc, and mineral oil and adds lash-loving ingredients like Argan and Marula oils that leave lashes feeling conditioned. With a brush designed to reach each and every lash for visibly longer, fuller lashes, this smudge-proof, clump-proof, wear-proof formula lasts all day.
Packaged in a minty green tube, Lash Blast Clean Mascara is FSC Certified with packaging made from 80% recycled paper from well-managed forests. And, like all Covergirl products, it is Leaping Bunny Approved by Cruelty Free International, meaning none of the ingredients used are ever tested on animals.
Lash Blast Clean Mascara is available now at Target.com and by January everywhere Covergirl is sold.
