Beauty Packaging Staff12.01.20
Kohl’s and Sephora - are coming together to deliver the ultimate beauty shopping experience in-store and online.
"Sephora at Kohl's" will be a fully-immersive, premium beauty destination, designed within a 2,500 square foot space and prominently located at the front of the store.
By Fall 2021, the new Sephora at Kohl’s premium beauty destination will open in 200 Kohl’s stores, bringing more than 100 carefully curated prestige beauty brands to stores, as well as online at Kohls.com, which will exclusively showcase an expanded assortment of Sephora product offerings. By 2023, more than 850 Kohl’s stores will offer the Sephora at Kohl’s experience.
“The Kohl's and Sephora partnership will bring a transformational, elevated beauty experience to Kohl's from the top global name in beauty,” said Michelle Gass, Kohl’s CEO. “This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country.”
“At Sephora, delivering a strong client experience through passionate employees is at the heart of who we are, and we are thrilled to find a partner who shares this identity. This is not a pop-up collaboration, but an investment our brand partners can rely on for the long-term; as a company with a history of sustained decades-long partnerships, Sephora has every confidence in the future of this collaboration and the unique experiences it will bring to consumers across the U.S.,” said Jean-André Rougeot, President & CEO of Sephora Americas. “Our partnership will be built on expanding our complementary reach and scale in-store and online, creating customer-centric, prestige experiences, collaborating on new innovations, and living our shared values. We fully believe Kohl’s is the ideal partner to bring this vision to life.”
Benefits of the Partnership
Sephora has 500 of its 2,600 stores in the Americas and Kohl's has more than 1,150 locations in 49 states, serving 65 million customers, with very limited overlap between the two store networks. This combined offering of at least 850 Sephora at Kohl's locations by 2023 will draw new and younger customers to Kohl’s and will bring the Sephora experience to millions of new shoppers and existing members of the Sephora beauty community, who may not live close to a Sephora location.
Sephora at Kohl’s shops will replace Kohl's current in-store beauty assortment. Exterior signage at locations that feature the in-store shops will display both Kohl's and Sephora branding. These locations will be selected based on existing Sephora store proximity, market opportunity and customer insights.
In-Store Experience
At Kohl’s, Sephora will offer customers its signature Sephora experience, with a unique range of makeup, skincare, hair, and fragrance brands. The stores will also deliver Sephora innovations in Clean beauty and self-care.
The shops will be staffed by Sephora-trained Beauty Advisors, who will deliver the customer service Kohl's is known for with the deep beauty expertise, consultations and assistance in product discovery that Sephora clients love.
Sephora purchases at Kohl's and Kohls.com will be eligible for Beauty Insider rewards benefits, as part of Sephora's award-winning loyalty program. Kohl's will also offer the added convenience of easy in-store returns, store pick-up, and curbside pick-up.
"Sephora at Kohl's" will be a fully-immersive, premium beauty destination, designed within a 2,500 square foot space and prominently located at the front of the store.
By Fall 2021, the new Sephora at Kohl’s premium beauty destination will open in 200 Kohl’s stores, bringing more than 100 carefully curated prestige beauty brands to stores, as well as online at Kohls.com, which will exclusively showcase an expanded assortment of Sephora product offerings. By 2023, more than 850 Kohl’s stores will offer the Sephora at Kohl’s experience.
“The Kohl's and Sephora partnership will bring a transformational, elevated beauty experience to Kohl's from the top global name in beauty,” said Michelle Gass, Kohl’s CEO. “This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country.”
“At Sephora, delivering a strong client experience through passionate employees is at the heart of who we are, and we are thrilled to find a partner who shares this identity. This is not a pop-up collaboration, but an investment our brand partners can rely on for the long-term; as a company with a history of sustained decades-long partnerships, Sephora has every confidence in the future of this collaboration and the unique experiences it will bring to consumers across the U.S.,” said Jean-André Rougeot, President & CEO of Sephora Americas. “Our partnership will be built on expanding our complementary reach and scale in-store and online, creating customer-centric, prestige experiences, collaborating on new innovations, and living our shared values. We fully believe Kohl’s is the ideal partner to bring this vision to life.”
Benefits of the Partnership
Sephora has 500 of its 2,600 stores in the Americas and Kohl's has more than 1,150 locations in 49 states, serving 65 million customers, with very limited overlap between the two store networks. This combined offering of at least 850 Sephora at Kohl's locations by 2023 will draw new and younger customers to Kohl’s and will bring the Sephora experience to millions of new shoppers and existing members of the Sephora beauty community, who may not live close to a Sephora location.
Sephora at Kohl’s shops will replace Kohl's current in-store beauty assortment. Exterior signage at locations that feature the in-store shops will display both Kohl's and Sephora branding. These locations will be selected based on existing Sephora store proximity, market opportunity and customer insights.
In-Store Experience
At Kohl’s, Sephora will offer customers its signature Sephora experience, with a unique range of makeup, skincare, hair, and fragrance brands. The stores will also deliver Sephora innovations in Clean beauty and self-care.
The shops will be staffed by Sephora-trained Beauty Advisors, who will deliver the customer service Kohl's is known for with the deep beauty expertise, consultations and assistance in product discovery that Sephora clients love.
Sephora purchases at Kohl's and Kohls.com will be eligible for Beauty Insider rewards benefits, as part of Sephora's award-winning loyalty program. Kohl's will also offer the added convenience of easy in-store returns, store pick-up, and curbside pick-up.
