WWP Beauty and Mented Cosmetics’ Skin by Mented Foundation Sticks have earned a “Best New Inclusive Makeup Product” recognition at the 2020 Pure Beauty Awards, held in London.
 
The third annual Pure Beauty Awards celebrated the best in business and most forward-thinking, innovative brands. Winners were selected across 39 categories, with entries spanning brands from 33 countries.
 
Commitment to Inclusivity and Diversity
 
“WWP Beauty is honored to have partnered with Mented entrepreneurs KJ Miller and Amanda Johnson on the development of their award-winning Skin by Mented Foundation Sticks, and is elated at its recognition as a ‘Best New Inclusive Make-Up Product’,” said Josh Kirschbaum, CEO of WWP Beauty. “Inclusivity and diversity sit at the center of our core values, and we will continue to work with and support brands that share them. A huge congratulations to the entire Mented Cosmetics team. This was a much-deserved win.”
 
Mented Cosmetic’s Skin by Mented Foundation Stick is offered in 16 different shades, ranging from fair to deep. The formula is ultra-hydrating, lightweight and buildable, giving ample coverage and a natural finish.
 
Built on the idea that “every woman should be able to find herself in the world of beauty, no matter her skin tone,” this award for the Mented Cosmetics team affirms its commitment to creating products that work for complexions of all skin tones.
 
“We are so thrilled to be recognized for our deeply pigmented, inclusive, Skin by Mented foundation line,” said KJ Miller, co-founder of Mented Cosmetics. “We knew the world needed a skin-loving formula that’s easy to apply and blend, and one that could serve triple duty as foundation, concealer and contour. We love living up to our promise to give our customers the better beauty essentials they need.”