IPSY, the personalized beauty subscription, has announced that it will launch in Mexico.
 
Founded in 2011, IPSY delivers a highly personalized beauty subscription to its members with products fit for their lifestyle. Since its inception, content creators and expert makeup artists have played a foundational role in the IPSY experience, providing product education to customers.
 
IPSY will enter Mexico in partnership with renowned second-generation Mexican American singer and actor Becky G, first through its signature Glam Bag, which delivers five deluxe sample beauty products personalized to each member in a unique makeup bag.
 
"IPSY was born out of a single mission: to inspire self-expression and celebrate unique beauty," says Marcelo Camberos, Beauty For All Industries (BFA) co-founder and CEO. "As a Latino who has lived in Mexico for many years, I am personally thrilled to welcome the country's rich heritage, regional diversity, and beauty sensibility into the world of IPSY, and to provide its fast-growing beauty community with access to brands and products we know they'll love."
 
The first collection is set to ship in March and will include bestsellers from cult-favorites Anastasia Beverly Hills and First Aid Beauty, in addition to trending brands such as Kinship and Violet Voss, that will be made available in Mexico for the very first time. The assortment will also feature Tresluce Beauty, a Madeby Collective brand founded by Becky G.
 
"Growing up, I never really saw people like me represented in beauty, so I've always wanted to put more diverse faces at the forefront of the beauty industry," said Becky G. "I am truly honored to partner with IPSY in bringing such a forward-thinking, personalized experience to Mexico and to introduce my very own Treslúce Beauty, a brand so deeply inspired by and reflective of my Mexican roots."
 
Limited, pre-order access to the IPSY Glam Bag is now available in Mexico at ipsy.mx.