02.23.22
thread beauty, an inclusive beauty brand founded and created by Melissa Butler (founder and CEO of The Lip Bar), has launched multi-use beauty sticks.
With distribution in Target stores nationwide, thread focuses on “the authentic experiences of Gen-Z Black, Indigenous, and People of Color, first.”
"With distribution in Target stores and on Target.com we are ensuring that this unapologetic generation of makeup enthusiasts are provided with the visibility, accessibility and affordability they deserve from a brand that values who they truly are,” said Melissa Butler. “Thread beauty is much more than a makeup line, at the heart of our existence is a brand ethos that encourages inclusivity, accessibility, and freedom. With each product and every post, we are challenging beauty norms through the lens of BIPOC, Gen-Z consumers.”
The collection of multifunctional products includes three categories and over 50 SKUs:
FACE IT Complexion Stick
A weightless, cream complexion stick that includes long-wearing, concentrated coverage in a retractable component for medium-full coverage on-the-go. It is available in 24 shades.
BLEND IT Multistick
A seamless, buildable cream stick that’s blendable and easy to wear. To make it pop, apply Blend It with fingertips, beauty sponges, or brushes. Choose from deep reds to lustrous metallics.
COLOR IT Lip Color
A smooth and creamy lipstick that is non-drying. With matte finish that’s crust-free and a satin finish that’s as smooth as laid lace, it comes in 14 shades.
All of thread’s products are 100% cruelty-free.
With distribution in Target stores nationwide, thread focuses on “the authentic experiences of Gen-Z Black, Indigenous, and People of Color, first.”
"With distribution in Target stores and on Target.com we are ensuring that this unapologetic generation of makeup enthusiasts are provided with the visibility, accessibility and affordability they deserve from a brand that values who they truly are,” said Melissa Butler. “Thread beauty is much more than a makeup line, at the heart of our existence is a brand ethos that encourages inclusivity, accessibility, and freedom. With each product and every post, we are challenging beauty norms through the lens of BIPOC, Gen-Z consumers.”
The collection of multifunctional products includes three categories and over 50 SKUs:
FACE IT Complexion Stick
A weightless, cream complexion stick that includes long-wearing, concentrated coverage in a retractable component for medium-full coverage on-the-go. It is available in 24 shades.
BLEND IT Multistick
A seamless, buildable cream stick that’s blendable and easy to wear. To make it pop, apply Blend It with fingertips, beauty sponges, or brushes. Choose from deep reds to lustrous metallics.
COLOR IT Lip Color
A smooth and creamy lipstick that is non-drying. With matte finish that’s crust-free and a satin finish that’s as smooth as laid lace, it comes in 14 shades.
All of thread’s products are 100% cruelty-free.
