03.14.22
Rihanna celebrated the official launch of Fenty Beauty at Ulta Beauty at an event in Los Angeles on Saturday, March 12, 2022.
The brand’s full assortment of products became available at all of Ulta Beauty's 1,300+ store locations and on Ulta's website on March 6, 2022, including bestsellers like Pro Filt’r Soft Matte Foundation, Gloss Bomb Universal Lip Luminizer and Killawatt Freestyle Highlighter.
Wearing custom Coperni and a diamond-inspired makeup look with Fenty Beauty, Rihanna welcomed guests to an immersive Fenty Beauty experience at Ulta Beauty that showcased the key steps to creating Rihanna’s real-life method to a game-changing glow – “The Fenty Face!” – through interactive product installations like a Fenty Icon Refillable Lipstick engraving station, Fenty Face product “maze,” and more.
“We are thrilled to welcome the iconic Fenty Beauty to the Ulta Beauty family. Rihanna has creatively developed and meticulously nurtured one of the most loved, inspirational beauty brands in today’s market. Our guests have kept Fenty Beauty at the top of their wish lists and we can’t wait for them to discover these beloved products at Ulta Beauty stores nationwide,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty.
The brand’s full assortment of products became available at all of Ulta Beauty's 1,300+ store locations and on Ulta's website on March 6, 2022, including bestsellers like Pro Filt’r Soft Matte Foundation, Gloss Bomb Universal Lip Luminizer and Killawatt Freestyle Highlighter.
Wearing custom Coperni and a diamond-inspired makeup look with Fenty Beauty, Rihanna welcomed guests to an immersive Fenty Beauty experience at Ulta Beauty that showcased the key steps to creating Rihanna’s real-life method to a game-changing glow – “The Fenty Face!” – through interactive product installations like a Fenty Icon Refillable Lipstick engraving station, Fenty Face product “maze,” and more.
“We are thrilled to welcome the iconic Fenty Beauty to the Ulta Beauty family. Rihanna has creatively developed and meticulously nurtured one of the most loved, inspirational beauty brands in today’s market. Our guests have kept Fenty Beauty at the top of their wish lists and we can’t wait for them to discover these beloved products at Ulta Beauty stores nationwide,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty.
