03.22.22
MAC Cosmetics (Beauty Packaging’s 2020 Company of the Year) has expanded its Back-To-MAC takeback program to Germany, Norway, Greece and the Czech Republic to further its commitment to reducing the environmental impact of its packaging.
Consumers in Germany, Norway, Greece and Czech Republic can now bring qualifying empty MAC product packaging to the designated green Back-To-MAC collection box located in participating MAC stores and retail counters all year round.
Most MAC primary packaging (i.e., eye shadow pots, lipstick cases) can be returned as part of the Back-To-MAC program.
“Like many, at MAC we care about the planet and are doing our part to help improve our environmental impact,” said Philippe Pinatel, global brand president, MAC Cosmetics. “That’s why we created the Back-To-MAC program years ago in Canada, where the brand was born, to help reduce the environmental impact of our packs. And that’s just one piece of the puzzle. We are continuing to design with the environment in mind, making smarter, more responsible packaging choices without compromising our iconic packaging aesthetics and performance. I’m so excited for what’s in store and invite consumers to join us in our journey.”
About the Back-To-MAC Takeback Program
MAC created its takeback program thirty years ago with the goal of recycling or recovering as much of its black (ABS) plastic packages as possible. As a part of the program, the company works with leading recycling partners around the world to recycle its ABS plastic into new plastic, which goes into the production of new materials for things like coffee machines, televisions, office supplies or electronic devices.Consumers in Germany, Norway, Greece and Czech Republic can now bring qualifying empty MAC product packaging to the designated green Back-To-MAC collection box located in participating MAC stores and retail counters all year round.
Most MAC primary packaging (i.e., eye shadow pots, lipstick cases) can be returned as part of the Back-To-MAC program.
Creating a Circular Economy
“The Back-To-MAC program is a great example of a company leaning into the challenges and working to build meaningful solutions. We applaud MAC Cosmetics for their continued dedication to the Back-To-MAC program, and we hope it helps create a place for cosmetics packaging in the circular economy,” commented Olga Kachook, senior manager, The Sustainable Packaging Coalition.“Like many, at MAC we care about the planet and are doing our part to help improve our environmental impact,” said Philippe Pinatel, global brand president, MAC Cosmetics. “That’s why we created the Back-To-MAC program years ago in Canada, where the brand was born, to help reduce the environmental impact of our packs. And that’s just one piece of the puzzle. We are continuing to design with the environment in mind, making smarter, more responsible packaging choices without compromising our iconic packaging aesthetics and performance. I’m so excited for what’s in store and invite consumers to join us in our journey.”
