10.04.22
Ipsy, the beauty subscription, has unveiled Glam Bag x Becky G.
The award-winning singer curated this limited-edition collab that features eight full-size products, including Artist Couture, Herbivore Botanicals, Tarte, the star's own Treslúce Beauty and more.
Previous Glam Bag curators include Patrick Ta, Khloe Kardashian, Halsey, Huda Kattan, Addison Rae, Madelaine Petsch, and most recently, Alicia Keys.
Ipsy members will receive eight full-size products, five of which are selected via Ipsy's proprietary machine learning technology, Ipsy Match, and three of which the member chooses from a personalized assortment. This experience gives “Ipsters” and Becky G fans an unprecedented level of choice and control.
“We are thrilled Becky G is taking Ipsy members along for the ride in her Glam Bag X," said Emine ErSelcuk, SVP of Merchandising at Ipsy. "Becky G is already a part of the BFA family with Treslúce Beauty so asking her to curate the November Glam Bag X was an easy choice. As a proud Mexican-American woman, it was important to Becky G that the bag focused on women and Latinx founders. Becky G's offerings empower Ipsy members to live brighty, boldly, and unapologetically."
The Glam Bag x Becky G collection drops on November 1, and members can reserve their spots for this limited-edition run at online.
The award-winning singer curated this limited-edition collab that features eight full-size products, including Artist Couture, Herbivore Botanicals, Tarte, the star's own Treslúce Beauty and more.
Previous Glam Bag curators include Patrick Ta, Khloe Kardashian, Halsey, Huda Kattan, Addison Rae, Madelaine Petsch, and most recently, Alicia Keys.
Focus on Self-Expression
“The idea of self-expression is ageless, and something that I keep in mind when writing new music and when I was creating Treslúce Beauty. I am so excited to continue encouraging others to express themselves, and introduce some game-changing Latinx and women-founded brands through my Glam Bag X," said Becky G.Ipsy members will receive eight full-size products, five of which are selected via Ipsy's proprietary machine learning technology, Ipsy Match, and three of which the member chooses from a personalized assortment. This experience gives “Ipsters” and Becky G fans an unprecedented level of choice and control.
“We are thrilled Becky G is taking Ipsy members along for the ride in her Glam Bag X," said Emine ErSelcuk, SVP of Merchandising at Ipsy. "Becky G is already a part of the BFA family with Treslúce Beauty so asking her to curate the November Glam Bag X was an easy choice. As a proud Mexican-American woman, it was important to Becky G that the bag focused on women and Latinx founders. Becky G's offerings empower Ipsy members to live brighty, boldly, and unapologetically."
The Glam Bag x Becky G collection drops on November 1, and members can reserve their spots for this limited-edition run at online.