02.06.23
e.l.f. Cosmetics, which went 100% clean last year, has unveiled O Face, a prestige-quality, bold satin finish lipstick—and it has named TikTok star Meredith Duxbury as an O Face brand ambassador.
Shades range from “the prettiest peaches to the fiercest reds and the boldest black”. Also, each shade comes in a sleek magnetic closure.
“We believe every lip out there deserves long-lasting, comfortable color. That’s why we created a prestige-quality lipstick at a jaw dropping value,” says Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.
In the digital campaign for O Face, Duxbury’s vibrant energy shines through loud and proud. Memorable beauty moments with Meredith serving O Face will be front and center across digital channels, on e.l.f.’s first out of home advertising in Dallas and Chicago, as well as on TikTok – including a special shoppable TikTok livestream on Meredith’s own channel.
e.l.f. is also releasing a new song to promote O Face. Aptly named “Lip Positions”, e.l.f.’s new beat kicks off a lips-only “dance” campaign on TikTok. The song can be streamed on Spotify or YouTube.
“This is e.l.f. Cosmetics biggest lipstick launch yet, and we’re going all in,” Marchisotto adds. “We’re disrupting norms in another eyes.lips.first. entertaining beauty moment— the kind our e.l.f. community has come to anticipate for pure joy.”
About the Lipstick
Long-wearing and comfortable, O FACE is infused with lip-loving ingredients like marula oil, squalane and jojoba esters to keep lips moisturized.Shades range from “the prettiest peaches to the fiercest reds and the boldest black”. Also, each shade comes in a sleek magnetic closure.
“We believe every lip out there deserves long-lasting, comfortable color. That’s why we created a prestige-quality lipstick at a jaw dropping value,” says Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty.
Meredith Duxbury: ‘The Face of O Face’
Beauty trendsetter and TikTok creator Meredith Duxbury has signed on as an O Face Ambassador.In the digital campaign for O Face, Duxbury’s vibrant energy shines through loud and proud. Memorable beauty moments with Meredith serving O Face will be front and center across digital channels, on e.l.f.’s first out of home advertising in Dallas and Chicago, as well as on TikTok – including a special shoppable TikTok livestream on Meredith’s own channel.
e.l.f. is also releasing a new song to promote O Face. Aptly named “Lip Positions”, e.l.f.’s new beat kicks off a lips-only “dance” campaign on TikTok. The song can be streamed on Spotify or YouTube.
“This is e.l.f. Cosmetics biggest lipstick launch yet, and we’re going all in,” Marchisotto adds. “We’re disrupting norms in another eyes.lips.first. entertaining beauty moment— the kind our e.l.f. community has come to anticipate for pure joy.”
