KVD Beauty has expanded its Good Apple family of products with a new foundation—Good Apple Serum Foundation.
 
Leveraging the nourishing apple formula found within the Good Apple Skin-Perfecting Foundation Balm and Good Apple Lightweight Full-Coverage Concealer, this new innovation combines lightweight full-coverage with a natural finish and serum-like feel.
 
"When we launched the original Good Apple Skin-Perfecting Foundation Balm back in 2021, we were quite literally blown away by the incredible virality and consumer demand we witnessed at launch and in the months that followed," says Tara Loftis, global vice president of Marketing and Public Relations at Kendo Brands. "Now, with the new Good Apple Serum Foundation, KVD Beauty continues to dominate the complexion category, appealing to an expanded consumer market who are looking to achieve a full-coverage finish with a truly lightweight feel. We can't wait for new and existing fans of the brand and Good Apple family to get their hands on this incredible new product that's sure to shake up the foundation landscape."
 
The Good Apple Serum Foundation is packed with ultra-concentrated Elastomer Pigments that spread over the skin, blurring pores and delivering a maximum-coverage finish with a flawless blend. 
 
Infused with antioxidant-rich apple extract to nourish, and quince leaf extract to minimize shine and keep skin looking fresh all-day, Good Apple Serum Foundation “covers everything but feels like nothing”.
 
Suited for all skin types, ranging from oily to dry, Good Apple Serum Foundation is launching with 40 shades, inclusive of 4 shade families: deep, tan, medium and light.
 
The foundation is housed within a luxe recyclable glass bottle with a specially designed pump to reduce foundation waste.
 
KVD Beauty Good Apple Serum Foundation is available online at KVD’s website and in store and online at Ulta Beauty, and in-stores and online at Sephora February 20, 2023.