05.09.23
CoverGirl (a Coty Inc. brand) has introduced the newest addition to the Last Blast family—the brand’s first plant-powered mascara—Lash Blast Cleantopia.
Inspired by the power of plants, this clean and vegan mascara offers lush volume.
Made of 72% natural origin pigments, Lash Blast Cleantopia leaves lashes feeling conditioned, nourished, and cared for, and is easy to remove without lash fallout.
The prestige-inspired packaging is embossed with leaves to showcase the plant-based power of this product.
“We are so excited to bring a brand-new mascara to our portfolio of clean, vegan, CFI-certified makeup products! Lash Blast Cleantopia is perfect for that big, bold Saturday night volume you’ve been searching for,” said Mary Santangelo, Senior Vice President, CoverGirl Global Marketing, at Coty. “We can’t wait for you to see the difference this mascara will have on your lashes!”
Like all CoverGirl products, CoverGirl’s Lash Blast Cleantopia is Leaping Bunny Approved by Cruelty Free International.
Lash Blast Cleantopia is available everywhere CoverGirl is sold, in the makeup aisle.
Inspired by the power of plants, this clean and vegan mascara offers lush volume.
About the Formula
The smudge-proof, flake-proof formula nourishes lashes for up to 24-hours and is infused with 100% Cellulose plant fibers, Aloe Leaf extract, Ceramide and sustainably sourced Rainforest Maracuja Oil.Made of 72% natural origin pigments, Lash Blast Cleantopia leaves lashes feeling conditioned, nourished, and cared for, and is easy to remove without lash fallout.
Hourglass Brush & Embossed Packaging
Lash Blast Cleantopia is designed with an hourglass lush brush that will fit any eye shape and provide easy, painless application. Fit for all lash types and lengths, the soft bristles will catch even the smallest lashes to wrap, lift, and volumize each one from root to tip.The prestige-inspired packaging is embossed with leaves to showcase the plant-based power of this product.
“We are so excited to bring a brand-new mascara to our portfolio of clean, vegan, CFI-certified makeup products! Lash Blast Cleantopia is perfect for that big, bold Saturday night volume you’ve been searching for,” said Mary Santangelo, Senior Vice President, CoverGirl Global Marketing, at Coty. “We can’t wait for you to see the difference this mascara will have on your lashes!”
Like all CoverGirl products, CoverGirl’s Lash Blast Cleantopia is Leaping Bunny Approved by Cruelty Free International.
Lash Blast Cleantopia is available everywhere CoverGirl is sold, in the makeup aisle.
