07.11.23
Haus Labs by Lady Gaga, known for supercharged clean artistry makeup, has launched an at-home Discovery Set featuring their viral, award-winning Triclone Skin Tech Foundation.
Delivered straight to their doors, consumers can now identify their ideal shade match in the bestselling foundation without leaving home.
“Our new Discovery Set product is a groundbreaking way for new customers to test, try, and shade match our foundation at home and through our DTC site. This new offering provides ease and options for our customers whether they want to find their match in-store or online, they can shop however they feel most comfortable,” said Haus Labs CMO Kelly Coller.
The Discovery Set will be available exclusively on Haus Labs’ website and come complete with QR codes that close the loop by linking consumers directly to purchase the shade match of their choosing and learn more.
The process is simple: Purchase the full-size foundation within 21 days of Discovery Set order, otherwise, you will be charged $12 plus tax for the Discovery Set at the end of your trial period.
“It’s an intuitive, seamless digital point-of-purchase program. We believe it will take the guesswork out of online foundation shopping and set the bar for a new way to shop for foundation,” added Haus Labs CEO, Ben Jones.
Delivered straight to their doors, consumers can now identify their ideal shade match in the bestselling foundation without leaving home.
Taking the Guesswork Out of Choosing a Foundation
The Discovery Set was created to help take the guesswork out of choosing from the expansive collection of 51 shades across six shade families. Available in curated sets for each shade family, the sets include three deluxe samples and a shade finder tool, so consumers can experience the skincare-infused, medium coverage foundation and find their ideal match while avoiding the hassle of returns.“Our new Discovery Set product is a groundbreaking way for new customers to test, try, and shade match our foundation at home and through our DTC site. This new offering provides ease and options for our customers whether they want to find their match in-store or online, they can shop however they feel most comfortable,” said Haus Labs CMO Kelly Coller.
The Discovery Set will be available exclusively on Haus Labs’ website and come complete with QR codes that close the loop by linking consumers directly to purchase the shade match of their choosing and learn more.
The process is simple: Purchase the full-size foundation within 21 days of Discovery Set order, otherwise, you will be charged $12 plus tax for the Discovery Set at the end of your trial period.
“It’s an intuitive, seamless digital point-of-purchase program. We believe it will take the guesswork out of online foundation shopping and set the bar for a new way to shop for foundation,” added Haus Labs CEO, Ben Jones.
