Despite the pandemic and a somewhat lackluster interest in Color Cosmetics due to lockdowns and mask-wearing, category brands—from Indies to global giants—showed their strengths, launching a number of products from eye to cheek, lip to foundation.
Slideshows
Here’s What’s New in Color Cosmetics
A look at 7 recent launches that caught our eye—and our lip.
Urban Decay Sends Good Vibes with Eyeshadow Palette
Start your trip to eye enhancement nirvana with Urban Decay’s Stoned Vibes Eyeshadow Palette ($54)—12 all-new, completely vegan, gemstone-inspired shades that are infused with genuine tourmaline to block bad vibes. The coordinated palette radiates it all.
Estée Lauder’s New Lipstick is Slim & Sleek
Smartphones and cashless payments have resulted in fewer objects to carry. To accommodate “the shrinking handbag,” Estée Lauder’s new Pure Color Illuminating Shine Lipstick’s slim, sleek design was created to fit into a pocket, and allows for precise application and definition ($32).
Pat McGrath’s Crimson Couture for the ‘Ultimate Ruby Red Pout’
Dame Pat McGrath launched the way to ‘legendary lunar lip fantasies’ with the Limited Edition Duo Crimson Couture ($55) for the ‘ultimate ruby red pout.’ The lip kit pairs PermaGel Ultra Lip Pencil in ‘Blood Lust’ with a new shade of the award-winning, matte-yet-hydrating MatteTrance Lipstick in ‘ELSON 3.’ The PermaGel Ultra Lip Pencil is smooth and blendable for long-wearing definition.
Elate: At the Forefront of Sustainability
Elate says their packaging is currently around 75% waste-free and fully recyclable thanks to materials like aluminum, glass and bamboo. Through the use of compostable bamboo and seed paper, and through their refill systems, Elate has created a wide variety of zero- and low-waste options. They are currently developing more systems that will allow the customer to repurpose their packaging, such as the recent switch to aluminum jars for their foundation, concealer, and free samples.
Flower Seeds Color with Lip and Blush
Flower’s Powder Play Lip Color features a lightweight formula that instantly transforms from a weightless powder to a soft cream once applied to the lips. Flower Pots Powder Blush blends on smooth and silky, and warms your complexion to your ideal tone, revealing a rosy glow.
Revlon Goes Fierce with Mascara
Revlon’s So Fierce! Big Bad Lash Mascara adds ‘extreme volume’ with what Revlon says is its ‘biggest, baddest mascara yet.’ With daily use, the long-lasting formula’s lash tint technology darkens bare lashes in as little as 7 days—without smudging, flaking or fading. The secret? Revlon’s double-sided brush that grabs lashes from every angle.
Chantecaille: Inspired by a Passion for Wildlife
An addition to Chantecaille’s philanthropy collection, Luminescent Eye Shades are housed in compacts adorned with portraits taken by taken by wildlife photographers of the animals the shades are named for. The six iridescent earth tones were created to pay tribute to—and to benefit—six of Africa’s most endangered, vanishing species: the elephant, rhinoceros, cheetah, giraffe, lion and pangolin.
By Jamie Matusow, Editor-in-Chief 03.11.21
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