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Caps That Make the Cut
Caps That Make the Cut
Brands and suppliers discuss challenges, new styles, and various budget-friendly decorative options for caps and closures.
10.23.18
Think about how a consumer uses any type of beauty product or fragrance—the cap is the first part of the package they touch. Whether or not it works properly throughout the entire life of a product will greatly affect the experience of using the product.
“The package—and especially the cap—is the first point of contact the user has with a product,” says Rosa Porras Mansilla, marketing and communications manager, Virospack.
Jing Santos, regional sales manager, Compax, also emphasizes the importance of caps and closures, saying, “If a brand is developing a custom bottle, it is typical to design it based on what the closure looks like, not the other way around.”
Read the full feature article in our features section.
“The package—and especially the cap—is the first point of contact the user has with a product,” says Rosa Porras Mansilla, marketing and communications manager, Virospack.
Jing Santos, regional sales manager, Compax, also emphasizes the importance of caps and closures, saying, “If a brand is developing a custom bottle, it is typical to design it based on what the closure looks like, not the other way around.”
Read the full feature article in our features section.
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