Advertising & Marketing

Skin Care/Sun Care

Neutrogena Recruits 2 Renowned Dermatologists as Global Innovation Partners

Dr. Dhaval Bhanusali and Dr. Muneeb Shah will help advance Neutrogena's mission to 'fuse beauty and science to deliver extraordinary product experiences.'

Marie Redding, Senior Editor 10.31.24

Cosmetics | Health and Beauty

NYX Professional Makeup Taps Women’s Basketball Star JuJu Watkins

Reinforcing the brand's commitment to supporting female athletes, JuJu Watkins is the new Brand Ambassador for NYX Professional Makeup.

10.31.24

Hair Care

Creme of Nature Recruits Keke Palmer

Emmy-award-winning actress Keke Palmer is Creme of Nature's new Chief Brand Officer.

10.15.24

Philosophy Recruits Sarah Michelle Gellar To Star in a 'Horror Film'

Philosophy is promoting its latest innovation, the Ultimate Miracle Worker Face & Neck Cream.

10.03.24

Cosmetics | Sample Sizes

Strike a Match to Apply Lip Color, E.l.f. Says

E.l.f. debuts the innovative single-use Strike a Match Stick Lippies—and a funny video spot in collaboration with Tinder.

09.10.24

Hair Care

Color Wow Debuts Its First Billboard Campaign

The billboard will be displayed all year long.

09.06.24

Cosmetics | Health and Beauty | Personal Care | Skin Care/Sun Care

Bluemercury Rebrands in Celebration of Its 25th Anniversary

The luxury beauty retailer refreshes its online presence and adds new brands to its lineup.

09.05.24

Cosmetics

Maybelline New York Revives Its Iconic 90’s Jingle

“Maybe It’s Maybelline” makes a comeback with a modern twist in a new campaign.

09.04.24

Tatcha Launches 'Moisture Match Up' Campaign

Tatcha's new campaign highlights its best-sellers--the Dewy Skin Cream and the Water Cream.

08.15.24

Cosmetics

E.l.f. Beauty & Tennis Star Billie Jean King Advocate for More Diverse Corporate Boards

The partners call on U.S. business leaders to play the 'Change the Board Game'—and put more women and diverse candidates on corporate boards.

05.02.24

Cosmetics | Health and Beauty

Judge Dismisses Sephora ‘Clean Beauty’ Lawsuit

The case against Sephora’s ‘Clean at Sephora’ cosmetics label is dropped for lack of misleading marketing evidence.

03.20.24

Infiniment Coty Fragrances—In Refillable Bottles Designed for 'Artcycling'

A closer look at Infiniment Coty—& its first fragrances with patents for both the formulation and packaging, in refillable bottles.

Online Exclusives Marie Redding, Senior Editor 02.29.24

Monomaterials | Personal Care

Colgate-Palmolive Faces Lawsuit for Recyclable Tube Claims

Judge denies Colgate's request to dismiss the consumers’ lawsuit over ‘misleading’ recyclability claims.

02.08.24

Cosmetics

E.l.f. Cosmetics Will Debut Superbowl Spot Starring 'Judge Beauty'

It's e.l.f.'s second Super Bowl commercial—and stars Judge Judy Sheindlin.

02.07.24

Cosmetics | Fragrances | Health and Beauty

Lessons Learned from Prestige Beauty That Will Drive Growth in 2024

The consumer has a new mindset, which in turn, requires a new approach from the beauty industry.

Larissa Jensen, enior Vice President, Global Beauty Industry Advisor at Circana 01.25.24

FIT Names 3 Key Innovative Packaging Themes for Beauty’s Future

We asked FIT Cosmetics and Fragrance Marketing students what the future of innovative packaging looks like.

Ildiko Juhasz, FIT Cosmetics and Fragrance Marketing Faculty 11.29.23

Brands Will Focus More on Creators in 2024, LTK Reports

LTK's brand survey reveals that creator marketing budgets are increasing—and more beauty marketing trends for 2024.

11.08.23

Cosmetics | Skin Care/Sun Care

Former Google Execs' SeeMe Index Measures Most Inclusive Beauty Brands

MAC, Dove & Estée Lauder earned the top scores among the 8 ‘Certified-Inclusive’ beauty brands, ranked by the SeeMe Index.

10.18.23

Compacts | Cosmetics | Lipstick packages

Vampyre Cosmetics Cancels Collab with Alice Cooper

The Goth makeup brand is refunding all pre-orders and said, 'We stand with all members of the LGBTQIA+ community...'

08.28.23

Maybelline's CGI Mascara Video—& Why It's Going Viral Again

Beauty is embracing CGI technology & creating memorable campaigns—but social media users say the new Kylie video for Asos is too much like Maybelline's.

Marie Redding, Senior Editor 08.17.23