Eco-friendly collection features decomposable, reusable, and recyclable products, including bamboo makeup brushes, biodegradable facial sponges, and packaging.
In this exclusive interview, CEO Xavier Leclerc de Hauteclocque reveals how IBG's brand development accelerator helps clients elevate style & minimize costs.
Which claims resonate most with consumers as far as packaging & ingredients? What is the #1 thing that consumers look for when considering a brand sustainable?
Initiatives include increasing refillable packaging, a new labeling system to tell consumers how much plastic a package contains—& a goal to be plastic-free.
Mahon will focus on the strategic integration and implementation of ELC’s sustainability initiatives, as well as ESG reporting across the organization.
We asked a number of leading brands—including Estée Lauder, Westman Atelier, Natura and e.l.f. Beauty—for insight on their efforts and accomplishments.