01.04.17
Burt's Bees has gone from lip care to personal care over the past 30 years, and now the brand known for natural solutions is also focusing on nurturing beauty from the inside out. The company has introduced three protein formulas made with natural ingredients—Burt's Bees Plant-Based Protein Shakes.
The line includes Daily Protein, Protein +Gut Health with Probiotics, and Protein +Healthy Radiance with Antioxidant Vitamins A, C & E. All formulas provide 15 grams of protein per serving from five sources: pea, rice, flaxseed, sunflower seed, and oat – all selected to achieve high digestibility and a complete essential amino acid profile. The new protein shakes feature vitamins extracted from real fruits and veggies, such as spinach, shiitake mushroom and strawberry. The line is non-GMO, gluten-free, soy-free, dairy-free and made without artificial sweeteners or flavors.
"Entering the functional foods space is a natural extension for us," said Jim Geikie, general manager for Burt's Bees. "For three decades, Burt's Bees has connected people to the beauty, wisdom and power of nature. And for just as long, we've held the belief that real beauty and well-being should be nourished from the inside out. We've been nurturing skin with nature's most powerful ingredients. Now we're helping to nourish the body with them."
The brand's commitment to people and the environment accompanies its entry to the new category. Burt's Bees designed the shakes with plant-based protein, a more sustainable alternative to animal protein, requiring fewer natural resources—land, water and fossil fuels— for production, and helping to ensure a lower impact on the environment. The protein line is also made with 70% organic ingredients, certified by California Certified Organic Farmers, and the tubs manufactured from 100% post-consumer recycled HDPE and fully recyclable.
"We've created formulas that not only enhance your daily nutrition, but also support specific areas," says Geikie. "Burt's Bees Protein +Gut Health supports digestive health as part of a balanced diet and healthy lifestyle, and Protein +Healthy Radiance gives skin a healthy glow. Both are new benefit offerings in the category that we believe strengthen holistic beauty."
Burt's Bees Protein Shakes are available on Burtsbees.com, Amazon.com, and at select retailers.
The line includes Daily Protein, Protein +Gut Health with Probiotics, and Protein +Healthy Radiance with Antioxidant Vitamins A, C & E. All formulas provide 15 grams of protein per serving from five sources: pea, rice, flaxseed, sunflower seed, and oat – all selected to achieve high digestibility and a complete essential amino acid profile. The new protein shakes feature vitamins extracted from real fruits and veggies, such as spinach, shiitake mushroom and strawberry. The line is non-GMO, gluten-free, soy-free, dairy-free and made without artificial sweeteners or flavors.
"Entering the functional foods space is a natural extension for us," said Jim Geikie, general manager for Burt's Bees. "For three decades, Burt's Bees has connected people to the beauty, wisdom and power of nature. And for just as long, we've held the belief that real beauty and well-being should be nourished from the inside out. We've been nurturing skin with nature's most powerful ingredients. Now we're helping to nourish the body with them."
The brand's commitment to people and the environment accompanies its entry to the new category. Burt's Bees designed the shakes with plant-based protein, a more sustainable alternative to animal protein, requiring fewer natural resources—land, water and fossil fuels— for production, and helping to ensure a lower impact on the environment. The protein line is also made with 70% organic ingredients, certified by California Certified Organic Farmers, and the tubs manufactured from 100% post-consumer recycled HDPE and fully recyclable.
"We've created formulas that not only enhance your daily nutrition, but also support specific areas," says Geikie. "Burt's Bees Protein +Gut Health supports digestive health as part of a balanced diet and healthy lifestyle, and Protein +Healthy Radiance gives skin a healthy glow. Both are new benefit offerings in the category that we believe strengthen holistic beauty."
Burt's Bees Protein Shakes are available on Burtsbees.com, Amazon.com, and at select retailers.
